Our 'Autumn 08' articles |
Browsing the ‘Autumn 08’ Category
By Julia Campion, Managing Director of First Impressions
A few years ago many corporate organisations, followed by smaller businesses across the country, abandoned the suit and embraced ‘dress down’. Firstly, it was ‘dress down Fridays’ and then gradually dress down became the norm from Monday through Friday. But clothes are always cyclical and the suit never really died. These days, many companies adopt a ‘modern professional’ dress code which expects employees to wear whatever is deemed appropriate for the activities they are involved in each day. But ‘deemed appropriate’ by whom? Whilst certain employees know how to get the ‘suited and booted’ look right for external meetings with clients and the ‘business casual’ look spot on for internal meetings, for many others it’s a mystifying labyrinth of unwritten rules that leaves them confused and bewildered!

The contemporary luxury pen industry offers both individuals and businesses a sophisticated way to make a snazzy statement. With prices that range from £1-£10,000, there is a pen for every occasion and an occasion for every pen.
Pens are customisable to your colour, design, engraving, and quality specifications, enabling you to make a precise statement about your business. With much higher usage-rates than t-shirts or caps, quality biros are an effective way to market your product or service. Luxury pens, however, appeal to a market that includes not only businessmen but also collectors, fine-writing enthusiasts, and connoisseurs of quality products. Today’s luxury writing instruments are the product of a long history of innovation. The most celebrated brands boast a century or more of quality craftsmanship and it is well worth the investment to find a pen that suits you.



